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Mallz logo design

The logo is the company name combined with a location indicator, with colors that promote reliability and a light modern font that suits the company spirit.

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persona
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Mallz user research

The target audience is everybody who shops at malls and would like to do it efficiently and rapidly, and people that would like to navigate more easily in the mall, while browsing through sales and user benefits. 

I interviewed a few people and built user personas according to these interviews, in order to determine the best way to plan the user flow.

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flow chart

Mallz user flow

After researching thoroughly and consulting, I created this user flow:

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Mallz Prototype

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Mallz HD prototype

Mallz UI design

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Mallz Testing

Please click on the play button to watch the app testing and screen flow:

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